Since late 2022, I've had the pleasure of serving as the Lead Graphic Designer and Creative Manager for The Cougar Cottage in Pullman, WA. Our dynamic marketing team is always innovating, discovering fresh strategies to promote menu items, events, and more. As a proud Washington State University alum, The Coug holds a special place in my heart, making this role exceptionally rewarding. Go Cougs!
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INITIAL DESIGN
After completing the first draft of a project, I wasn't entirely satisfied with the outcome. However, I trusted the process and remained determined to see it through.
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FEEDBACK
Feedback is crucial! Once I received feedback, I gained a clearer vision of what to create. The only element retained from the first draft was the skyline I had designed.
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Its the little details
Adding texture and shadows made a HUGE difference. This template design was used throughout the football season across various social platforms.
I was tasked of creating a graphic that advertises "Open to Close" events. Open to Close or "O2C" are events held at The Coug where groups (greek life, clubs etc.) Stay at the bar from open till close. A fun traditon that involves themed shirts. Copies of the shirt are painted on the walls of The Coug. I used that as inspiration for this design.
Last year we created a social media campaign called "Coug Love Story" where people can submit their love stories of how they met their significant other during their time at WSU or The Coug.
This is an example of an O2C event. The Coug held one for the Mug Club and I was in charge of creating a graphic for social media and the in house slideshow.
I am given creative liberty when being assigned a project. My manager asked for Apple Cup content and I combined two things I love... The Coug and Looney Tunes!
The Coug has improved my turnaround time for projects. I was given a design project that needed to be done asap. I love how this project challenged me to create something under a short period of time. Halloween is my favorite time of year!
I was tasked with creating a template that showed Cougar football Saturday games. Something that could be changed easily every week. I am extremely proud of this design!
Every WSU graduation The Coug has a champagne breakfast where graduates can get a free mimosa if they are wearing their cap and gown. I was tasked with creating a simple advertisement for this event.
Last years graphic for the St. Paddys Prefunk at the Coug.
This graphic was a mockup for a congratulations graduates post. Although we didn't end up using this graphic I still took elements from it and put them in other designs.
February 24’ Project:
Coug love stories
For the past two years, we've run a social media campaign called "Coug Love Stories," where people share how they met, whether at WSU or The Coug. Submissions are sent via Instagram DM, and I upload the content using a custom template I designed. The slideshow format includes the couple's story, while the story is shared in the caption on social media.
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INITIAL DESIGN
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Submission template
I created a template for the submissions. The template mimics polaroid pictures. The Logo on the upper right hand corner is an ode to The Coug having woodne nickels in the past.
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Multiple Dimensions
Running the InHouse Slideshow, I am in charge of keeping the material up to date. That includes formatting any social media graphics for the slideshow!
Summer 23’ Project:
During the summer of '23, I created a carousel of "Zodiac Signs as Menu Items." My manager provided 12 menu items for the project, and I used Procreate and Illustrator to design the graphics. The post received great engagement, and it was entertaining to read comments from people reacting to their corresponding menu items. Summer at The Coug can be slow with students back home, so we strive to find ways to keep people engaged with our social media while they're away.
It all begins with the coug
I created this vector image of The Coug and have been able to use it in a variety of social media graphics.
xmas at the coug
Every year The Coug has a “Christmas at The Coug” Holiday party. I took the vector image I created and added so festiveness to it!
Boo!
The Cougar Cottage with a spooky twist! Changing the colors and shading makes such a difference and always adds to the vibe you are going for!
The night before break
Announcing The Coug is closed for winter break is a sad so we had to find a way to make it not so gloomy! It’s not a goodbye it’s a see you later!
simple and effective
Not all graphics with the location need to be drastically changed to get a message across!